• My Work
  • About Me
  • CONTACT ME
Karen Werling Peterson
  • My Work
  • About Me
  • CONTACT ME

I lead design practices for
growth and impact.

I’m a hands-on leader with over 14 years of experience in product design, UX, and product management. Check out my work or learn more about me.

Let's work together!
 

Featured Case Studies

Here are some samples of the work that I have led and designed over the last few years.
Looking for something else, or want to see a preview of a ‘coming soon’ project? Please reach out!

 

ROI-Driven Work:

Leading UX/UI of our customer conversion funnel

Culture Change:

Elevating product experience to match brand image

UI & Workflow Alignment:

Aligning changed internal workflows to new designs

 

Iterative Improvements:

Research-based upgrades to existing components

Goal Setting & Progress:

Implementing a company-wide OKR practice

Gen-AI Integrations:

Building AI solutions to customize user experiences

 

Immersive Search Pilot:

Directing a complex product launch with Google

User-Led Web3 Community:

Finding value and growth in active user participation

CMS Platforms & User Flows:

Creating the internal editor experience, with care

 

Product-Market Fit Research:

In-depth audience, use, and requirements research

High-Traffic Page Redesign:

Cross-platform reorganization and visual updates

New Product Case Study:

From-scratch ideation on a new product

 

 

About Me

I love to design products that make people’s lives easier, happier, and more informed. I feel most successful when I see my work resonate with customers, and directly affect company growth and revenue goals.

WORK EXPERIENCE

  • I lead design program management, operations, strategy, and resourcing across Product, R&D, Marketing, and Delivery. I report directly to CSuite leadership, providing user metrics and advising on matching work to revenue initiatives.

  • I led a multidisciplinary product and design team focused on driving increases in pageviews, engagement, and ad revenue. I was lucky to participate directly in designs as well as lead.

  • Led UX and visual design direction for TIME.com, as well as for 5 new brand extensions (in shopping, web3, education, and video). Created designs as well as managed other designers.

  • Managed the design and implementation of the company intranet to nearly 100,000 employees, within AAA accessibility standards. Developed robust profiles for use in complex access and permissions rules.

  • Led digital brand redesigns for major media sites, including People, Entertainment Weekly, Real Simple, and others. I also led design and experience direction for major new media development partnerships: Google/Web Stories, Snapchat/Discover vertical, and Apple/iPad.

  • Created consumer-facing designs for a subscriber audience of 5.8MM. Managed and art directed photo shoots, and piloted company-wide reorganization of photography processes

 

EDUCATION

University of London, 2022

Harvard University, 2021

New York University, 2014-2015

Northwestern University, 2006-2010

SKILLS

UX/UI · Product Design · Design Systems · Design Operations · User Research · User Testing · OKRs · Prototyping · Team Leadership & Growth · Executive/C-Suite Communication · Cross-Functional Collaboration · Mentorship · Remote Work

 
 

Clients & Partners

 
Untitled-1_TIME_Logo.png
Untitled-1_Google_Logo.png
Untitled-1_Apple_Logo.png
Untitled-1_People_Logo.png
Untitled-1_Snapchat_Logo.png
Untitled-1_Meredith_Logo.png
Untitled-1_EW_logo.png
Untitled-1_Charter_Logo.png
Untitled-1_TL_Logo.png
Untitled-1_TimeInc_Logo.png
Untitled-1_Spectrum_Logo.png
Untitled-1_Real_Simple_Logo.png
Untitled-1_SI_Logo.png
Untitled-1_InStyle_Logo.png
 
 

 
 
 

Contact Me

I currently live in Colorado, but have worked remotely on different time zones since 2017. I am open to work remotely, locally, or for relocation.  Wherever you are located, please don’t hesitate to reach out!